Life in nature depends on the soil and the services it provides, and our soils are facing the risk of disappearing or losing their fertility every day due to erosion, desertification, urbanization, pollution. Today, 95% of the food we have is provided from soils. The continuity of agriculture and agriculture-related activities is only possible with the sustainable use and protection of soil and soil-dependent ecosystems. Since agricultural lands are predominantly under the use of rural areas, sustainable soil management can only be achieved through sustainable land management and rural development models. The rural development projects carried out by our Foundation are exemplary studies that put forward models in this context.