Launched in 2018 in cooperation with the Ministry of National Education and with the support of IKEA Turkey, The Earth is Our Home Project aims to help primary school children think about the concept of sustainability and raise awareness about saving behaviours they can do at home.
In the project, which includes classroom education activities for primary school students, in-store education practices for IKEA customers and a game-based digital activity, classroom education activities are carried out in 30 provinces and in-store practices are carried out in 5 provinces, namely Istanbul, Ankara, Izmir, Bursa and Antalya.
In line with the project purpose, educational content and materials have been developed to enable children to think about the concept of sustainability, to gain awareness about saving behaviours they can do at home and to carry this awareness home. Within the scope of the project, in addition to educational materials such as posters and worksheets prepared for primary school children and short-term activities supported by fun games, a fun game-based digital activity was designed to reach more children.
In addition to in-class activities, educational activities were also implemented in certain IKEA stores.
With the educational activities carried out in schools since 2018, approximately 26,200 children in 56 different provinces and 2,271 children with store activities were reached. Cumulatively, around 28,500 children were reached by the end of 2024. Approximately 716,000 people were reached with the Evimiz Dünya digital game.
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